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Fresh Melt Water
Rating: 8.8 | 0 User Reviews | Send to Friend
It all started with a shirt that said "John & Paul & Ringo & George." Designed six years [ago?] by Experimental Jetset for distribution company 2K/Gingham, it was their attempt to make a typical band shirt. To make sure that their first shirt wasn't just about one specific band, they also designed a 'Keith & Mick & Bill & Charlie & Brian' shirt, and a 'Joey & Dee Dee & Johnny & Tommy' shirt, obviously inspired by prototypical bands. Since then, variations and manifestations of the shirts emerged, with versions including other musical bands like NWA (Dre & Easy & Cube & Ren) as well as people's own interpretations of a grouping like The Lakers (Kobe & Kobe & Kobe & Kobe). Who knew T-shirtism would go as far as it did?
Of course, one of the best of these remixes has to be the one most neo-hypocritical by the nature of its message: "Played & Played & Played & Played Out", designed by Philly's own Fresh Melt Water, comprised of Brooks Bell and Joey Gothelf. What started out as a convo about the over-saturation of the market turned into a silkscreening project on T-shirts from their home. Ironically criticizing the very trend that is the basis of their design, Bell says, " ... it spoke on a lot of things ... You can't resample a sample that's already been sampled four times and tell people you make beats. Relate that to whatever medium you want and it shows how we feel. If it was a rap song it'd be a diss song where everybody's like 'Who's he talking bout?'" Though they claim they aren't referencing any one in particular, the intent was to make consumers wake up and see current streetwear designers' growing unoriginality. I'd say the message was pretty loud, loud, loud, & clear.
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